Here’s something I’ve been thinking of lately. It applies generally to most product categories (cars, consumer products, etc.).
“Why does seem that good design costs more?”
Most aspects of what could be categorized as good design are not innately more expensive.
Generally, it costs the same to make a mold for an ugly product as a nice looking one.
Good design can in many cases SAVE costs by smart assembly methods, innovative uses of materials, simplification of parts, etc.
I know of course, there are lots of examples of inexpensive design that is good (ie. Ikea, Target, etc.). Still, in most product categories the cheaper the product, the more aesthetically and functionally flawed it is.
Setting aside the very top (ie. bespoke, exotic materials, one-offs and custom solutions) and the very bottom (ie. basic items or discount knock-off crap), there still seems to be a large difference in the gap w.r.t. price/design. I do think the gap is closing, but just wondering about the background reasons for it.
As an example- cars.
Surely it would be pretty easy to take a low/mid cost car (ie. honda civic, basic GM Whatever) mechanicals and do a body style/interior that has the resolved design cues and aesthetic beauty of a BMW. Sure, some parts would need to be subbed for different materials, simplified, etc. but just talking sheet metal, the cost of a nice style vs. boring in terms of tooling cant be much different. Add to it that there are tons of trans designers with awsome concepts in their portfolios, and boom.
is this a question of consumer expectations driving design?
is this a function of longer lead times and testing for refinement vs. time to market and revenue?
am i just wrong?