Which to learn: Studio tools Vs Rhino

Which would i be better of investing my time in learning? Which of the two is most used used in industry for concept work and general design.
The PLE version of studio tools looks excellent for learning and rhino offers a good demo so i guess its down to which will give me the most advantage in the job market.

Also if anybody out there has used Maya and Studio Tools is the way you model pretty similar between them (since they are both from the same company)?

Thanks in advance for any advise.

please search around first this is a very common question.

My 2p though, is that if you can demonstrate surfacing modeling then a ‘good’ company will retrain you to in the software they use…so it an’t such a big decision. (PS: i’m an alias user)