What Do You Think Of This?

Hey there you all

What´s your opinion about this branding concept?
Check it out…


its a pretty interesting concept… it funny to see what the most popular ones are.

I interviewed Kevin Roberts on this once, he is the inventor of Lovemark theory for Saatchi & Saatchi. I think it is quite interesting, but I have the feeling the model is a bit simple. I am missing explenatory theory on which emotions are elicited and what it is exactly that makes us love these marks.

Nevertheless, it shows once more that corporations don’t own brands, the people do.

for more interviews and the one with Kevin Roberts: www.design-emotion.com/en/interviews/


… and I thought I was the only one who loves Ace of Base…

Don’t turn around…