Tell me bout it.
the other day my friend was tellin me about the ‘trade your ipod for a creative zen micro’ program!!!
There were a few people who actually fell for it.
Heres a part of an article i read
CAN ZEALOUS ZEN TAKEOVER THE COOL iPOD?
Creative ran an iPod exchange programme that even saw 20 celebrities - exchange their iPods for the Zen Micro. Creative also ran a series of ‘iBetter’ ads that took a swipe at Apple.
The bottomline of this game is emotion rules, not reason. Consumers are buying into the style and the ‘culture’ that comes along with the device. It is not the price that matters, but the premium. It is this ‘cool’ factor that enables Apple to sell its product at a premium, without the need for a discount strategy.
So the zealous Zen may not overtake the cool iPod, but if Creative plays its cards right, it could still become the overall MP3 leader with its vast range of MP3 players, like Dell has in the overall global PC game.
Whats with the iBetter ads. screw it, i say.
ill always love the iPod.
Well, talkin bout imitations, i came across this electronic appliance company by the name of Panosoanic. Its an imitation of Panasonic. Here are some other imtations which are interesting. There is one PolyStation. And Misushita. Misushita in Japanese means, ‘i made a mistake’. And i guess we agree with them.
There was also this pBop thing that was nicknamed the Virtual iPod. A british company Starbrite, created the look and feel of the iPod to run on a pocket pc for just 20 bucks. This pissed off Apple, and they wanted the name to be changed from pPod to PBop. Eventually Apple was successfull in stopping Starbrite from selling the pBop itself.
Apple should get a new tagline. iMitation is the best form of flattery, but we dont like to be flattered.