Think about your first time using a product that you never heard of before (product name/brand name)…
and that product blew your mind with its design, functionality, how it fit your hand, etc.
For me its almost like its a secret, that no one else knows yet. I’ve discovered it.
you go tell your friends “I just bought this amazing ____, and I love it”
your friends “yeah, I’ve heard of that, I’ve had one for years”
The product alone succeeded before the brand had a chance to play into it.
—For me, it was a SIGG bottle. Some things just miss your radar, and they pop up at a different time than everyone else. I was in Switzerland, and was walking past a little shop- I spotted it in a window and stopped. Walked in, touched it, bought it. I read about the brand and manufacturing process later, and liked it even more.
—same thing with my Goorin Bros hat. I never wore hats my whole life, thought they were all useless. I randomly walked in to a haberdashery, spotted a great product, tried it on, bought it. I had planned to remove the tiny little logo. I went online to see if they had other products, liked the brand, decided to leave the little logo on there.
this is one example
I know many people who will go buy anything with an Apple, Nike, Reebok, Sony, Ford logo on it.
in my opinion how the product/brand affects you personally comes down to intelligent purchasing.