User Experience Design

User Experience Design is becoming very important these days.
UX is somewhat very intangible, and when speak of UX design, people think of GUI and information architecture.
What’s the role of product designers in UX design process?

Where we work the UX is the entire purchase lifecycle.
From producet awareness to surveys to purchase desicion to service-call to disposal.
UX is everything from brand awareness to how easy to understand the user manual is.
The product itself is only a fraction of the total number of interactions possible, and may or may not be the most important.