Anyone here noticed that the uk renault tv advertisments seem to be shooting themselves in the foot recently?
There was a strange one for the Megane (i think) aired recently where the whole advert was saying something like
“remember saying you would never buy a Renault…”
and I saw another last night for their new coupe where they have some guy saying something like…
“I bought it because I like it”
Now, I’m no NLP professor but I imagine that even the most unaware consumers are gonna pick up on the inferred negativity contained in these ads. I can hardly believe they’ve made it past quality control and on to the screen. I suspect some advertising firm is gonna be losing a client pretty soon!