Tickle Me Elmo TMX

I just saw a video of the new Tickle Me Elmo TMX on CNBC last night. The action is amazing - looks like it’s retailing for around $39.99.

Frankly, I don’t know how you’d get that kind of action at that price point - the thing falls over and stands up again by itself.

Here’s a link to a You Tube movie:

I’m curious if anyone knows what inventors might have been behind the mechanism… it rocks.

I don’t know too much about the mechanism… $ 39.99 Sounds right. We did some toy with a lot of movement like this $12 USD FOB. So retail is like 29 bucks. Just no License applied.
what I DO KNOW is a student from my school had this almost excact idea and made a model roughly 3-4 years ago for her Fisher-price project and NOW they have it out.