http://adage.com/news.cms?newsId=48355
Headline: “MBA’S MAY BE A MARKETING LIABILITY”
CINCINNATI (AdAge.com) – A Master of Business Administration degree is not only worthless, it can work against a marketer, according to a survey of marketing executives from 32 consumer-products companies by consulting firm Ken Coogan & Partners.
The study used scanner and panel data from VNU’s ACNielsen to show marketers from companies with significant market-share gains are far less likely to have M.B.A.s than those from companies posting significant share losses.