I currently work as part of a design team within a product development company. Our current main product focus has been in the telecommunication sector.
Within the design team, the “value of design” is well understood and appreciated, but within the organization, specifically the engineers see little value in design.
This results in two things. A constant battle, to validate the value of design. This is sometimes difficult, especially with things like aesthetics, style or form. This often knocks on/dictates certain criteria in their world.
Secondly, most designers know that they can’t do an electronic engineers job and therefore respect and appreciate there knowledge. BUT from my experience “most” electronic engineers think they can design. Innovating in an environment like this is also very difficult as you have to really earn respect (if this is even possible). Engineers operate at a scientific/calculated level and to “most” of them design isnâ€™t a science, but more an artsy fartsy career.
What do you think…?
Our team is currently building a presentation to educate/enlighten our scientific colleagues. If you have any ideas, suggestions, warnings, examples, they would be appreciated