There have been so many failed start-ups in the kitchen appliance category the last few years, but the Instant Pot has been a runaway success. Sure, the industrial design could use some help, but it’s hard to beat its practicality and engineering. I’m adding this to my Christmas wish list.
I watched that this Sunday as well. A lot of the most classic kitchen appliances started as purely functional designs… though I don’t know if this will ever get into the parthenon of trophy appliances that includes the Kitchenaide mixer, Dualit toaster, and Waring Waterfal blender… but you never know.
Well isn’t this ironic, the video is not available in Canada.
Anyhow, I found this great and informative video from my government funded broadcaster.
I think the basis for the product certainly has wings. It replaces a bunch of usually cheaply made, painful and large products into a single item. Its really interesting that the product took off from grassroot marketing. Sure it’s essentially the Tupperware model but it seems to go against the grain of a lot of technology products that get very large in your face marketing and publicity efforts in order to get mainstream acceptance. It’s also a really interesting way to play social media to get acceptance to a disruptive product.
I love that the Instant Pot has taken off without any of the fancy marketing tactics associated with some of the biggest failures in the consumer market. No big designer name, no fancy exotic materials or colors; just a useful clever device with good engineering.
There is always something to be said for taking a product that was very utilitarian, and works amazingly and do nothing more then truly simplify its use. i.e all that has truly been added is a simple timer per various items.
Although i did love waiting for the weight to start too wiggle and jiggle and whistle while at grandmas house.
Saw this pop up the other day, my wife is a vegetarian so my dreams of easy and fast pulled pork may be unrealistic, but I’m going to keep an eye on this, could be a worthwhile gadget to replace the crock pot and rice maker. With a baby on the way anything that will save me time can take my money.
We got an Instant Pot for the holidays, love the little thing. I’ve already used three different functions out of the six or seven it claims. The design could probably be more elegant, but for now it’s good enough for its functions.
From what I read, they borrowed $450 million to expand. I did see a flood of “Instant” branded gadgets in stores lately. I don’t know whose fault it was, but they massively overestimated the demand for “Instant” products.
On the good side, hopefully the founder is free to start another company now, hopefully in Canada!