Hi! So I’m currently working on an MA in Design and Branding Strategy, and we’ve got a group project for our course about the future of design. Our team has chosen to research and discuss how design will affect the future of branding.
Aside from traditional marketing methods, many brands are looking to create new and innovative ways to connect with their consumers in order to further differentiate themselves from the competition. For example, Coke has the Coca-Cola World in Atlanta, Guinness has the Guinness Storehouse in Dublin, and there are numerous Lego Worlds. All of these physical places have been designed in a way to further draw consumers into having more of and emotional connection with a brand. Some brands are also using co-creation as a part of their design process, or social media to further connect with consumers.
So what are your thoughts on how design will affect the future of brands, especially with how brands will connect with their target audience?
Any input would be greatly appreciated!