cjs33139 wrote:I guess there is no accounting for taste (or lack of it).
As a professional designer, that is irrelevant. And, as a matter of fact, I have much more respect for a designer to come up with something like this than another Jonny Ive like design.
We (“we” being your typical IDer) are led to believe that Jonny Ive, Dieter Rams, et al are the pinnacle of design. And every one of us can design a rectangle with fillets. But what about the “Coolest” Cooler, or the Snugee, or Crocs, etc? Why do these receive ridicule from “our” community?
As a good capitalist and someone who likes to get paid, I’d rather do the “Coolest” Cooler project over the aluminum, zero draft, filleted corner iphone cooler (and yes, you can picture exactly what that looks like in your head). While the iphone cooler may win the adoration of designers and design critics, my guess is it would be a commercial flop. And bottom line is baby needs a new pair of shoes.
Thanks iab, you saved me some time, coming back to this thread half a day later I see you posted my post. Well I would
have done a napkin sketch of the " I - ce cool" cooler, that is even cooler than “Coolest.” But you saved me that time.
Every one here can imagine a life size version of an ice cube, made from transluzent plastic with only a hint of blue light
radiating through. Aluminium chassis, large sturdy wheels, aluminium handle with overly small edge radii. It wouldn’t have
a bass box or a blender, but would hook up to your instagram account etc., ect.
I highly doubt it would suit the targeted market better and would be a more successful design. Not every customer is a Rams or
Behrens disciple or longs to become one.
In my eyes the style of the “coolest” fits its intended purpose well enough. Leaving your uncluttered, well lit studio and actually going to the beach might help connecting to that vibe und loosing some bitterness.
Full disclosure: Haven’t been for summer holiday this year, missing Spain badly, so this thing might have had an easy target in me…