Subscription based design services

Anyone here been exposed to this type of design model on either side of the transaction? The following video outlines how some businesses are re-framing their service offering. It appears to be based in data collection and the relationship that people will have with the brands they choose. Anyone seen this applied to design services yet? Share and contribute if you like…

Yes, it’s been around since Henry Dreyfus started billing against a required retainer.

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