So what about mailers?

I need some advise on mailers.
Where do I start? What should be in it? What is too much? What are some good examples? How long should it be? How much info should be included? Vague or detailed?
The only advise I’ve had so far is “Make them want more.” Sounds easy enough, but how?

I always thought that 3D mailers would be cool.

Design some slick 3D glasses and send them with, or do pop-up book style. Be clever, 8.5x11 color prints are a good standby in a pinch, but you’re a designer, solve the problem :slight_smile:.