Sir Jonathan of Ive prettymuch nails why all got into design

Great interview with the recently knighted and fairly reclusive Jonathan Ive on Radio 4’s Today Program this morning.
I particularly related to the part where he talks about striving to create the best solution or product, and that when they get it right things (such as customers wanting those products) follow fairly naturally.

Really worth a listen with your 5 minute coffee break (or otherwise).


It’s always interesting to hear him speak… thanks for posting.

a similar article about his visit picked up another inspiring quote: he aspires to create “objects that you can’t imagine any other way.”