Had a conversation recently with a fellow design about “selling out”.
What are your thoughts about what projects to take which to reject? How do you balance business vs. personal convictions vs. morals or other concerns?
I know Yo has said that he “wouldn’t do a project he isn’t proud to show his mom” (MD, please let me know if I’ve misquoted you). I also have a fairly high standard and typically don’t take on projects that I don’t feel I can contribute something positive in which the end goal is achievable (even beyond my involvement). Not to mention I wouldn’t take projects I wouldn’t want to include in my portfolio…yet there are always bills to pay…
How do you look at projects, particularly freelance ones in which there may be a delicate line between making some money and doing something you don’t believe in 100%?
I’m not talking so much about designing guns or landmines, but moreso about designing products where the business goal may be flawed and there is little chance of success or cases where the brief may be misguided.
In my own practice, I have quite a bit of freedom and probably reject 80% of proposals for work I receive, but would like to see how the greater design community and others may handle it. I’m sure we all at some time get a project that is good $ but maybe a losing bet in terms of long term brand strategy.