Scandinavian Lodge (Research)

I am currently doing a project with a company looking to move into the scandinavian market. They wish there design to follow the modern contempoary Scandinavian style. As I have discovered much of there architecture is visually stunning but also very functional. This made me think what is the designs communities take on there architecture what makes or breaks it for you ?

For me it is there use of natural light the large window featured in many of there designs and of course the practicality of there design. I think this modern use of glass mixed with natural materials gives there designs a different swing on what could be considered modern architecture.