Retail Advice: Do it yourself?


I am a furniture designer and just completed the first prototype from our manufacturer.

Now comes the time to retail.
What are the pros and cons of doing retail yourself?

We are still planning on have retailers carry the product but should we also sell the product from our website and ship them out? It seems like that may be a headache to do and setup.

Also, would you recommend on having a few dealers and many retailers representing your product?
What us a typical % that a dealer makes from a sale to one of our retailers…

Would you recommend taking orders from retailers and shipping directly from our manufacturer to them (we would inspect each furniture piece prior to shipping)…or is it better to have a dealer?

thanks for any advice.