Can someone please explain this one to me:
It’s the sensous curves obviously.
Someone explain this one though:
Hm, I wonder where I’ve seen that before… oh yeah I remember:
Duh… its ergonomic!
HA! Apparently the more things change, the more they stay the same 
The Element Collar differs from traditional chokers and necklaces because it makes use of a predominantly industrial material such as carbon, turning it into a piece of jewellery that is as lightweight as it is elegant. The interplay between dark and light elements over the curved surface attracts attention and underlines the aesthetic value of the carbon. Due to the ergonomic shape of the concave planes, the Element Collar is comfortable to wear.
It’s a pretty basic thing though. Maybe next year my asbestos necklace will win.
OMG, just saw the business card read. They do a pop-up version and it wins too? WTF. That Red-Dot award is really work zero.
“Cast into platinum silicone molds, the Element Collar is made with a composite layup system comparable to the manufacture of marine vessels.”
This is almost as bad as watching “How It’s Made”. Is it cast, or laid-up (laminated)? I’m sure they have no clue what platinum silicone is, let alone why it was used, so I’ll just leave it at that… “Marine vessels” uses more words than boat; that’s a good thing.
“The jury’s rationale
The Element Collar differs from traditional chokers and necklaces because it makes use of a predominantly industrial material such as carbon, turning it into a piece of jewellery that is as lightweight as it is elegant. The interplay between dark and light elements over the curved surface attracts attention and underlines the aesthetic value of the carbon.”
So, which “carbon” are they talking about… the graphite, or the diamonds?
Can you say “gorget”?
Tough crowd. For jewelry/fashion I kinda like it.
R
I agree w/rkuchinsky, the choker jewelry is what it is. It’s different from typical jewelery and unique. But the card reader… twice…
I never thought of Red Dot as a business, but they are, selling their award.
It’s a little bit "“First Annual Montgomery Burns Award for Outstanding Achievement in the Field of Excellence”
I like looking at the annuals though.
In a world/industry where there is (should be?) a firm belief that the product your making should be considered within the cradle to cradle philosophy, this product fails on every account except for the diamonds.
I agree as a piece of jewelry I can appreciate it. As an award winning piece of design? Not to mention all of the justificational bullshitake LMO points out?
I dunno…I guess I’m tired of watching our own industry make a mockery of itself.
Really, everything has to be cradle to cradle? I guess then most good design wouldn’t count. It’s unique and looks like good design to me.
R
I don’t know, Richard. Does it?
(yes, I’m poking the bear)
To each their own. For me cradle to cradle isn’t a priority, and you can greenpeace protest outside my studio all you want. I’d rather focus on good design that is loved by the consumer but that is my own priority.
R
I actually agree…
Do you truly find this choker worthy of an International Media Award? I can find far more reasons for it not to be than I can find it worthy of a “Best of the Best” designation.
It is good Design…but it stops there for me.
I’m not usually looking at Jewelry so I can’t really compare it to what’s out there, but looks pretty interesting and novel and something I would buy if I was a girl. Design awards are only judged against other things submitted so I can imagine in that category it would probably stand out. To be honest I didn’t look too closely at it or see the runner ups to compare but first impression was “cool”.
R