Real Footwear Design

Not specific to footwear, but I’ll keep this thread going as it relates to the other article about innovation above…

If I could count the number of times I get clients who ask for “innovation” only to walk it back once the concepts are in front of them. It’s the risk I think that always becomes the issue. You can’t rely on past sales or reference a competitor if you are doing something really new. You can’t know for sure if it will work or deliver or sell.

Innovation isn’t dead. Risk is.

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One thing I didn’t mention in the post is how the “unknown unknowns” are probably the biggest problem for startups. Unless there’s a lot of domain expertise founders often don’t know what they don’t know.

Not to only pick on this one Nike shoe (but there’s clearly issues), but this problem with “innovation” is something I run into often…