We’ve been given permission by the Innovation Warehouse (a Startup Accelerator in London) to share everything that is created during their rebranding process. All the way from business model strategy through to brand architecture, audits, design research and even internal design concepts.
The main blog (from the client perspective) is at: http://innovationwarehouse.org/blog/innovation-warehouse-branding/
And I’ll be sharing the journey (from the agency perspective) is at: Innovation Warehouse Articles - Peter J Thomson
Would love to hear your feedback and input on the process, or the work itself. This is a rare chance to see the inner workings of a live project. We’re even posting high-res PDFs of the work-in-progress documents available for download.