Are you interested in advertising your product on an online video portal
Yes, only if free
Yes, only if cost is $100 or less per year
Yes, only if cost is $50 or less per year
Does anyone on this forum feel that today’s promotion channels are not enough or are too expensive?
I ask because I’m developing an online video portal solely for promoting designers (shoe design, toy design, fashion and accessories, products, games, etc.). Think of a YouTube specifically for designers. Each designer can upload a video where he/she passionately describes the product line, with attached images.
is there a need for such a promotion tool?
if so, what features would you like to see in this tool?
would you pay for “advertising” your product on such a tool?
just from the production cost standpoint, i dont think you’d get much participation. most individual designers just dont have access to a camera, studio, sound etc. and good enough editing tools to make something of quality. if a video was you tube quality in production values, would likely make a designer look worse than better vs. a traditional portfolio site.
besides, what benefit is there really to showing something in video (ie. talking through a product line, etc.) that a portfolio can’t capture. if anything, its would be harder to see the product, the details, the graphics, etc. aside from adding a little bit of personality…(which in my experience conducting interviews is in most cases a bad thing- not that designers dont have a good personality, but many just come off too casual, not professional enough and playing to a camera instead of a person sounds like a recipe for disaster).
sounds like a solution to an non-existent problem.
If we were to bear the production cost for a 5 minute interview snippet for 2 selected artists (chosen by viewers) every month , would that tempt anyone to signup for free? A professionally produced (high-definition) snippet is worth around $2500 based on our estimation.
Advertising only works if your competitors don’t bother. Otherwise, it just becomes an additional cost that leads to reduced margins. Therefore, I would rather create a unique website that displays my products in a novel fashion over a generic portal.
The $2500 would not be an expense to you. We would hire local camera and crew to film you at your location.
The business model really boils down to offering free promotion to designers like you, with us earning revenue from advertising sponsors. It’s really WebTV for designers, which I hope investors will find exciting in the long-term.
The feedback from you is useful because I did not imagine designers would be averse to advertising on generic portals, even when it’s free!
I realize the number of people who responded (3) is statistically insignificant, and all of you seem to be established veteran designers, rather than new struggling ones, but it’s still a revelation to me!
If you think value can be added in a different way via new-media, please do let me know!
I could see designers, especially ones starting out wanting to get on something like that. I’m just not sure who would sponsor something like that? Or who would watch it other than family and friends of those featured? It’s a nice idea, kind of like an Art 21 for designers, ART21 | PBS
Besides approaching US design schools, which I’m doing anyway, are there any other forums similar to this one where I could find these new designers? These are the people I’m targeting, rather than established ones.
I’m betting on the “network-effect” for monetizing the site. Regarding ad-sponsors, they can range from local accountants and suppliers to software companies like Adobe, depending on traffic. Getting them to sponsor the site is my job, and my company will bear the “carry-cost” till we reach critical-mass for attracting advertisers.