Proctor & Gamble

most everyone knows they’re huge. good article on P&G and consumer gadgets -

and good quote for IDers -“People remember experiences,” Lafley notes. “They don’t remember attributes.”

Good stuff!

BusinessWeek’s article on the P&G-Gillette merger was also good reading.

Good article, but I think we’re rapidly approaching the ‘saturation’ stage from these guys. I mean, c’mon, have you seen the Scentstories? What a worthless piece of landfill that thing is!

To me, it seems alot of these ‘gadgets’ are answers to questions noone is asking.

But, if they’re selling, who am I to criticize…?