POP industry


I have a lot of doubts inside de design of point of purchase solutions. Please, someone knows the process? I´m reading about the designers but I´d like to understand more about the aestetics of the job. Does anyone know about it?


not sure I really understand your question… what would you like to know?

regarding the process… the design must revolve around the already existing product. Your job is to make a display that will call attention to the product in the most desirable way possible.