Please help- I Need Book recommendations for new product

Hello,

I am new to this site and industry.
I have an idea/product (a doll) that I want to import and market
with specific personality traits that I give it.
I can have these “dolls” imported.
I am looking for a book/website that can give me ideas on all aspects
of getting this to market.
ie naming the doll, what makes a good logo, trademarks, marketing, what order to do all these things etc

If anyone can recommend a good book or point me in the right direction.

Thanks again for your help!

Pick up ‘Zag’ by marty neumeier.

Thanks for your help.