perception value in product design

'There is a basic view that real value involves making things, involves labor. It involves engineering. It involves limited raw materials. And that what we add on top is kind of false. It’s a fake version.
How many problems of life can be solved actually by tinkering with perception, rather than that tedious, hardworking and messy business of actually trying to change reality?
Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually most problems, once you reach a basic level of wealth in society, most problems are actually problems of perception. ’ - Rory Sutherland

To what extent you agree with the above opinion, do you think perception value will drive future’s product innovation more than before? what the perception value will be? :smiley:

Do you want a “shall we add LSD to drinking water” discussion or where should this lead to?

I think what you call, ‘perception value’ drives present product innovation.

I thought he was talking about advertising? :wink:

Expand on your thought. Do you mean styling and material variation for preference vs functional problem solving? Augmented reality (digitalnor of the above suggested LSD variety…)?

Pah, advertising. There are better ways:

I love that swabian accent.