So a friend of mine is a professional blogger (seriously). She has been the head of social media for a very large very well known, and hip US based retailer. Now she is back to doing her own thing, and she is doing it and living off of it. This week she received an email via Cc. that was about her, but very much not to be seen by her. The body of the letter dealt with a well known national newspaper not wanting to pay her for some writing she did, as it is a good source of exposure. She recently was told that it was good exposure to write about an event she was invited to for a new athletic product.
Exposure is great, but when the news outlet with the email fiasco was called out on twitter they didn’t seem to like it as much. My question is why not? Exposure is as good as money, it’s like non-digital bitcoin, right? I feel this is in the same vein as not paying your employees, a company needs to make money, but the sacrifice of tact has been a poor trade. For me this also treads into the realm of salaries, I feel there are more $10/hour jobs out there and very few $18-21/hour jobs, I guess if you hire passionate people they will work for less.
Here is her article on the subject at hand. (this is not a ploy for exposure).