I am exploring packaging options for ‘bag in a box’ wine packaging that will reduce environmental impact and differentiate a brand.
You’ve probably seen and/or experienced box wine before, but here are some references:
http://collegecandy.files.wordpress.com/2008/09/12/franzia.jpg (sorry, I had to)
Box wine already has some pretty nice advantages over glass:
-It’s better for shipping (quantity, chance of breaking), cheaper to produce and for the consumer, and better to recycle.
-It can come in larger quantities, has great graphic opportunities, and is easy to carry home and pour.
-It also stays fresher for longer because the bag disallows exposure to air that would spoil the wine.
Right now, I’m looking at recyclable materials such as transfer-molded paper pulp or vacuum-formed plastic.
Here are some reasons why paper pulp would be a great replacement for current corrugated cardboard boxes:
-Possibility to reduce adhesives and assembly time
-Possibility of embossed graphics and better integrated handles
-Ease of assembly and disassembly (maybe)
-Brand differentiation through materials and form
I’m still looking for a better resource to understand the limitations and abilities of this manufacturing process. My main sources of knowledge at the moment are egg cartons and fast food drink trays combined with websites of pulp packaging manufacturers.
Here are some unforgivably rough sketches of what I am getting at:
The shallow option has clear advantages as far as dealing with less severe draft.
For securing, I’m looking at a couple options… molded parts similar to egg carton mechanisms, snap-ins, or even exterior plastic clamps. For safety and branding, a sticker-seal could span the opening?
For now, the bag and nozzle will remain unchanged, and the box will use a similar ‘punch-out’ method to protect the contents until purchased.
Any resources, comments, discussion, criticisms, hatin’, lovin’, questions welcome.
More developed and readable content is on its way, I promise.