This is just perfect. Aside from the obvious usual suspects of simplifying and unifying a complex system, being extendable across a variety of disciplines and uses, and generally just looking great - the custom software tool is the big kicker here.
It’s almost always the case with contract branding work that sooner or later the application of the brand moves out of the hands of its original designers. No matter how detailed you make a set of brand guidelines, someone will eventually ignore them and begin to eat away at the cohesive system you’ve worked so hard to create. I can’t tell you how many branding projects I’ve worked that looked great for the first six months or a year, but once we’d fully handed off branding responsibility back to the client things started going downhill.
The software they’ve created for Oslo (assuming it’s easy and intuitive for anyone to use) is a wonderful solution for reigning in the whims of random employees tasked with what they might not even realize is branding work.