A few reasons. One is that feeds will soon be full of ads according to some reports I’ve read. I don’t want my content sandwiched between feed ads in some readers. My site was getting pretty popular. I want to leverage that to promote independents. I don’t want to advertise via feeds. But desperate advertising firms will do anything. Maybe some day after I see how the coming wave of new feed tech pans out I’ll resume it.
Another reason is that feeds are too easy. Some of the most interesting stuff I learn comes from things like background images on websites. Those aren’t fed via a reader. Feeds are like watching television. Passive. I want people to be actively looking for information. Not getting it intravenously.
The minute people become passive is the minute big corporations come in and feed you the message they want you to hear. And it won’t be to buy the low-production run product put out by some struggling independent designer.