Do you like the University of Oregon’s football uniforms?
I have been a fan of the ESPN.com columnist Paul Lukas for a long time. He writes a column on Page 2 of ESPN.com called UniWatch. He also features a blog at www.uniwatchblog.com that is updated every day with uniform related news and images. As a product developer who is big on sports, Paul’s columns combine two of my biggest passions, and I can’t get enough.
Ever since I started reading UniWatch, it seemed that Paul Lukas had a certain disdain for Nike. As he puts it,
“I appreciate that lots of extremely talented people work at Nike and Reebok, that theyâ€™ve done some genuinely innovative things, and that they create some excellent products. My beef with them isnâ€™t even so much about their bad designs but rather that those bad designs are part of a larger branding approach, which to my mind is antithetical to how the fan/team relationship should work.”
Not only does he poke fun at them on a seemingly daily basis, but he has even designed a counter on the side of his blog site that counts the number of times someone from Nike views his site. This counter remains at 0 to remind his viewers that could care less what Nike thinks of his site.
The major source of his criticism is the jersey testing laboratory that is the University of Oregon football uniforms.
Well, it seems that someone at Nike has finally sniped back. A nike employee annonimously posted on his blog site to take shots at Paul Lukas. The UniWatch webmaster traced these fulgar comments back to an IP address from the nike office in Beaverton.
Interesting that we have only just now finished the third weekend of college football and this uni argument seems to be reaching a fever pitch, no doubt elevated by Oregon’s win over Oklahoma.
Curious if there is going to be a response from Nike to settle things down a bit. I know that there are several Nike employees who visit this site (sorry to single you out Yo), so I was curious if anyone knew anything, any behind the scenes information? Is the Oregon uni designer finally hearing about all the trash talking? Is he/she trying to defend the design, or is it simply a Oregon fan and Nike employee defending their team?
Also, let me know what you all think, do you like the Oregon uniforms or not?