There is a set of stairs, with a moving escalator next to it … both of which lead to the same spot on the floor of the upper level. At first no one took the stairs, almost 97% of the people took the escalator. Okay. I think that could be a normal expected result.
Then a group of engineers got together, and decided they wanted to change the percentage around.
Notice what these scientists did. Clever huh. And now they have reversed the percentages, as a whopping 66% more people take the stairs, than ride the escalator.
And I agree…products need to be more fun. Designers should also play more and be less serious. To many have killed their inner child in the process of ‘growing up’