NAIAS Announces Initial 2011

Detroit, MI - June 22, 2010 - The 2011 North American International Auto Show (NAIAS) Chairman Barron Meade and Vice Chairman Bill Perkins provided updates recently about one of the world’s most prestigious automotive events–approximately seven months in advance.

Meade noted in a media briefing that the goal of the NAIAS 2011 was to build upon the steady resurgence of the automotive industry as seen by the results of the 2010 NAIAS in Detroit. Attendees on hand for the session also included Detroit Mayor Dave Bing as well as Wayne County Executive Robert Ficano. Highlights of the 2010 NAIAS included:

  • Nearly 40 vehicles unveiled during press preview before approximately 5,000 international journalists from more than 70 countries.
  • More than $2 million raised for local children’s charities at the annual black tie Charity Preview.
  • Nearly 715,000 attendees during NAIAS public days, up from 650,000 estimated attendees at the 2009 show.
  • NAIAS hosted a full roster of nationally recognized governmental leaders such as Speaker of the House Nancy Pelosi and Secretary of Transportation Ray LaHood. :smiley: