Microsoft's Ipod packaging

Great video. It shows the difference between a logo and a design system. Especially the discipline required to stick to an identity system even in the face of marketing based attempts to add ever more “key messages”.

I showed this to everyone in my office. They all loved it. Its funny because its true. Every time I see a Microsoft package, I realise how cluttered it is now.

This just made ma day.

is it bad that every time i hear that song i think Pee Wee’s big adventure

Hilarious, I love it!