Many of you may know about this trend, but I stumbled on a great example of mass customization.
I’ve been looking for a new computer case and checked out Timbuk2 to see what they had. Their stock offerings didn’t move my needle, but they have a “build your own bag” option that allows you to select:
- Panel colors
- Logo color
- Lining color
Then they ship the freaking thing in TWO days. It ain’t cheap, but that level of customization in that time period is amazing.
For a design guy that’s picky about his colors and materials this is a great opprtunity to get what you really want - and not what’s being selected by a color-challenged buyer at Target.
Check it out: