Mass Customization

Many of you may know about this trend, but I stumbled on a great example of mass customization.

I’ve been looking for a new computer case and checked out Timbuk2 to see what they had. Their stock offerings didn’t move my needle, but they have a “build your own bag” option that allows you to select:

  • Size
  • Material
  • Panel colors
  • Add-ons
  • Logo color
  • Lining color

Then they ship the freaking thing in TWO days. It ain’t cheap, but that level of customization in that time period is amazing.

For a design guy that’s picky about his colors and materials this is a great opprtunity to get what you really want - and not what’s being selected by a color-challenged buyer at Target.

Check it out:

Check out :

there is a lot more happening