Lululemon BlissFeel Footwear Design?

Lululemon just launched footwear, starting with a “running shoe”. The results I think are pretty disappointing for a brand with so many resources and such a good track record in design and brand, and one that typically knows their customer.

Here’s my first impressions. I’ll be putting in some miles but I’m not expecting my impression to get better.

Full design/run review to come.


For additional reference, here’s a sketch concept I did just for fun in 2017.