Have you seen the London Olympic logo? What did you think?
Like most people, I thought it was horrible when I first saw it. Then after seeing the promotional clips that backs up the logo, I learnt to appreciate the boldness of the whole idea. I thought the promotional clips were really good actually. And the only problem was that the logo couldn’t carry the same dynamics as the clips. Too bad it turned out that the clips can trigger epilepsy.
Even with the clips I think it looks horrible. It’s like a cheap amateuristic 80ies MTV video clip.
They won’t change it because the dudes who design it are big friends with the big money and the big men of this entire enterprise. They’re bad designers who can’t stand criticism and who basically did it for the money.
Someone used graffiti characteristics but in a completely wrong way. I bet that person never hold a can of spray. He or she just took an idea and created something really ugly to me.
Just take a look at the competition projects. some of them are really clear and good.
They just picked up the worst which is a profanation of street art.
I love graffiti…if its good of course. I was making some spray sketches some time ago…
Here is the link to the latest. (It is not very professional work)
I was just thinking, maybe they did pick the right logo. Because it is hideous, media around the world were talking about it, ie free publicity. Now they can feel free to use a more anonymous one for real…or maybe another ugly one to get some attention!
I think itâ€™s successful if you stop thinking about aesthetics only. Itâ€™s a surprising choice, but it would work extremely well on all sorts of merchandise/souvenirs. There wonâ€™t be any issues printing it on a variety of surfaces, and if stuff gets misaligned during printing or what not, nobodyâ€™s gonna notice. Itâ€™s open to artistic interpretation and the press it has generated def. doesnâ€™t hurtâ€¦Well, I think itâ€™s really smart.
Hey sorry… but how the ugly logo with badly used background of grafitti “work extremely well on all sorts of merchandise/souvenirs”?
Imagine the 60-years old guy with fake grafitti on the t-shirt…
That type of logos should be not only nice… It should be universal in many ways…
ps… grafitti writers’d be mad about dat stupid idea…
Nothing right now looks quite like it. The logo for winter games in Turin, for example, looks likeâ€¦gosh, so many things. It could be a logo for pretty much anything. If they didnâ€™t put the rings below it, I would think it was some network/communication/bank thing.
3rd party wonâ€™t fâ€™ it up â€˜cause itâ€™s so basic ( no special inks, nothing fancy, if it does get fâ€™ed up, nobody will notice because inconsistencies in the yellow â€œglowâ€ arenâ€™t as noticeable as a shifted down eye of one of those Friendlies for 2008 games ( actually, look â€˜em up, you can see how they got around the issue, letting the fill color bleed outside the line work), or misprinted/shifted Olympic rings in the Mexico ( making sure that looked good printed was probably a major pain especially in 1968)
Itâ€™s iconic. Only a part of the squiggle needs to be used for people to â€œcatchâ€ it.
can be printed on anything without any issues. the form lends itself to many creative interpretations: slap some eyes on that squiggle you got yourself a plush. LAZOR-cut flat shapes and stack â€˜em forâ€¦gosh, I dunno, earrings that wonâ€™t look too cutesy?..you can make some creative shit w/ it â€˜cause itâ€™s so open.
I totally see a 60 yr old wearing a t-shirt w/ this logo. Bold, oversized, placed asymmetrically…why not? Ageism is for haterz.
Am I the only one that doesn’t think this looks like graffiti. I’ve never seen graffiti with such straight and clean edges before. I see a couple of lightning bolts. It took me a day before I spotted that it said 2012. The good part is the printing. I have to say, I didn’t consider those issues. It’s nice too because it could use really any color. Green and blue, blue and red, yellow and pink. I guess we’ll see how it works in 5 years;)