Interesting article from Yahoo.
They compared originals to current and then recent designs to current in other cases? The Apple discussion really isn’t that far of a departure if you were to look at the lineage of the design. While the Kraft foods example seems a little far fetched as to the core reasoning behind the logo redesign. I highly doubt it was for those stated reasons but rather a change of the guard who wanted to add their spin into the whipped cream.
poor article. Basically filler. no worthwhile content and not even factually correct (the new Kraft foods logo is for the parent company/umbrella and will not be on consumer packaging).
file this under FAIL for non-sensical media reporting on things to fill a web page.
I was questioning some of these as well. That is why I put it up here. Amazing what you will find on the internet.