I know this question is posted every few weeks, but I need some advice for an upcoming quotation. I’ve agreed to help my sister-in-law’s boss out by designing a new logo for their company. They are a real estate company in the suburbs of Philadelphia. Small company, family owned, 3rd generation. Logo will be for letter head, newspaper ads, small stuff. I know when I go to meet with the owner the first thing he’s going to ask is “how much?”. I hate that I’m always so wishy washy with my answers about getting paid - so PLEASE - offer any advice you may have on this issue.
Be strait up and tell them what you want. I did a job once for a friend of my sisters and didn’t get paid a cent. It was partly my fault because I was too scared to say a price, this was my first year of school and also first freelance gig. BUT I did learn a lesson but it sucked. Make sure you put everything in writing.
First decide if you want to charge hourly or lump-sum. If you give an hourly rate, their next question is, how many hours will it take? This is why in your quote it’s best to note your hourly rate, and multiply it by the hours in each phase of the process.
Make sure that you tightly control the process. Specify how many initial concepts you’ll show & how many revisions are included in the quote. Anything above and beyond (like a total change in direction in the middle of the process) gets billed at your hourly rate.