Jordan B'2rue process

[_YO]

Posted a bit of a snapshot into the process behind one of the Jordan team shoes I designed: It is in the projects section:

Jordan b'2rue

Just thought I would post a small snapshot into the process behind this product. This project was a hurry up offensive, designed in a few weeks vs the usual few months, but the result was clean and functional. Brief: To create a versatile playing shoe with great transition, ride and support at an entry price point. To visibly show influence, insights, and learnings from past game shoes (numbered AJ’s) to show that our entry level product shares the same unique DNA as our elite level product. To…