Jonathan Ive on plastic surgery

I just saw this internet ad for some aesthetic plastic surgery . If you want to look like Ive, then you got to have this. Many others coming soon jobslift etc.

I feel like Buzz Killington, but I dont get it? Did i miss something?

the facelift is called IVElift, so after the plastic surgery they say you will look like jonathan Ive. I think its a mockery or something.

I guess its saying apple products are just pretty box? Which is not true since we all know Apple has done a lot of great things inside the machines.