Japanese Company Cracks Problem of How to Order Perfectly Fitting Clothes Online - Core77

Clothing retailers would love for you to buy their threads online, cutting out the costly brick-and-mortar middleman. But there's been no digital equivalent of a fitting room, so companies take losses by offering liberal return policies; your average consumer will order two or three of the same garment in different sizes, returning the ones that don't fit--at the company's expense.


This is a companion discussion topic for the original entry at https://www.core77.com//posts/79601/Japanese-Company-Cracks-Problem-of-How-to-Order-Perfectly-Fitting-Clothes-Online