James Dyson - Richard Dimbleby Lecture

Anyone else see the rant last night?

some news:

I didn’t see it, but the cliff notes (+ full transcription) are here: BBC NEWS | Business | Engineering the difference

Dyson refers to (presumably UK-based) art and design colleges making a move towards engineering design rather than industrial design.

What do ppl think of this? Should we all be engineering designers primarily and then product stylists after?

I always saw ID as more inclusive, having the ability to combine many different aspects (e.g. technology, ergonomics, form, colour, materials, etc. etc.) as the project demands, being able to similarly take on both the more technological aspects and so-called “softer” aspects and evolving the two together towards a final product…???