Is this a first?

On sale this summer from Philips:

Is this the first commercially available flexible screen on an electronic device?

It’s the first I have ever seen…

Yikes, it doesn’t look like much does it? disappointing because Philips was like my first “dream company”

At least it doesn’t look like an iPod!

Just in case anyone is curious, but too lazy to google:

Readius merges the functionality of e-readers with features of mobile phones, according to Polymer Vision. Polymer Vision claims that Readius can last for 30 hours on a single battery charge.

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