Thoughts? Samsung and others have had filing screens for a bit now. Apple landing into the category at a $2k price point:
Will die faster than the Air.
2 Likes
Iām still not getting a folding screen.
1 Like
Why must everything be so large?
Big missed opportunity to create a device with a small footprint that unfolds to be a ānormalā sized screen.
2 Likes
Iām glad they made a new product! Some of the UX animations are super well done and of course the hinge is well executed. Would I buy one? Unlikely. But seems like more of a clear reason to be than the VisionPro.
I have been seeing more people with the Samsung folding phones around.
1 Like
Maybe an odd thing to say, or perhaps an unpopular hot take, but Iāve never thought of Apple as an innovative company.
- Tablets existed before the iPad.
- Smartphones existed before the iPhone.
- MP3 players exited before the iPod.
- Of course the UX concept of the mouse and desktop all came from Xerox.
I think where Apple excels is in making a product so easy to use and interconnected that people eventually forget those product types existed before Apple made them. Will this be another one of those times or another Vision Pro?
2 Likes
I donāt think any of this is wrong per se but you/we/us are too close to this company and industry to accurately ātakeā. I think more people associate Apple with all of those not-innovations, than those that remember a Newton, Creative Labs, PARC, etc.
A UX instructor I once had said Apple excels in making elements and transitions pretty, and that the interaction design is actually a mess. Certainly Apple Music has become enshittified.
1 Like
My problem (at least) is that I keep expecting a new iPod, iPad or iPhone.. a product that with a massive must-have factor. Even though neither of those products weāre big innovations tech-wise, they were huge UX innovations. The Duo is neither of those, and also when itās closed, it doesnāt look very elegant and attractive. The proportions are not great and rounded corners on 2 of 4 corners make it look un-appleish (if thatās a term..)
1 Like
having 2 of 4 rounded corners on the outer display bothers me deeply, maybe more than it should 
. Googleās design is better in that aspect. Aside from that, glad to see Apple finally enter this market. Iāve been wanting a foldable for years but itās so hard to switch out of the Apple ecosystem (I love my AirPods, Apple Watch, apps and seamless interaction between iPad/macbook). Cost is crazy though. 2600 for 1TB version 
1 Like
You are conflating innovation with invention. You are correct, all of the things you listed existed prior to Apple commercializing them.
Innovation is something new that has impact. Without the impact, its just crap no one wants. I personally have several patents of crap that no one wants. I also have a couple that have done good for people and are used extensively. If your impact is only early adaptors, you are not innovative. You need to reach the late majority.
I would agree innovation died at Apple with Steve Jobs. He willed it to happen. It was quite extraordinary as large corporations are not innovative. My proof is this phone. It will not create more impact than any other folding phone.
1 Like
I understand what you are saying @iab , and I should be more careful with the term, but sure, swap in inventive for innovative in my post. People not in product development probably conflate the two terms as well. But you are right, we can be more accurate with the language here.
As @andehans and @thedinomeister already wrote, from a pure ID perspective, not sure how I feel about two corners having bigger radii than the other. Especially since they are on the side. But thatās the kind of thing Iāll need to see in person. I notice you have to scroll way down on the page to get any full image of it closed.
Also I thought the proportion seemed odd, someone pointed out to me that the aspect ratio is the same open or closed.
1 Like
1 Like
18 pro and Duo video
From the video: more foldable phones were sold in China last year than the rest of the world combined.
The fade-out page flip is a nifty effect. (See my above^ comment on slick transitions not necessarily effective UI.)
I could also see a day-to-day use for this if I could run Procreate and pull out a little Apple Pencil. Almost.
1 Like
Are they going to make a telescoping Apple Pencil Pro mini to go with it?
1 Like
I actually think the Vision Pro has potential if they can make it more portable. A colleague used one on a plane ride. He was working with three full sized high def monitors that only he could see. That seems useful.
Iām guessing most people will be using it in the closed position most of the time. The aspect ratio of that screen isnāt great for an on-screen keyboard.
Cool to hear Apple Pencil support is on the way, but itāll only be the non pressure sensitive version of the pencil. Odd itās not available on release. I guess this highlights how separate iOS and iPad OS are. Itās up to Apple how many features from iPad OS this thig gets, and very much up to developers of individual apps for what the experience will be like.
Not for me, but I can certainly imagine some people for whom it would be great. Nice to see Apple giving a fair shot at something that will likely be a bit niche product.
1 Like