Integrating A.I. into design process

There are quite a few A.I. posts on this forum, but none of them specifically addressing A.I. in the design process going forward.

With systems now part of every design brief discussion, A.I. has potential to manage and measure product design process going forward. Or is it just designing in more surveillance capability into each new product? Can it be a stand-alone tool that assists in a process that keeps autonomy and privacy front of mind?

How are you integrating this next trend?

Generally Chesky is right - although I don’t think a BFA from RSID makes him a design guru, and his recollection of the '90s, he was 9 years old in 1990, doesn’t mean much. My recollection of design is much older, starting work for Raymond Loewy in 1972. I have started experimenting with generative AI, ChatGPT, Dalle, Midjuorney - it is a revolution and ASTOUNDING in output.

It’s a tool to be embraced, and it is a watershed moment in design and will be more important than the development of desktop CAD and publishing in 1983-84. It allows anyone who can describe a concept to be a designer - Desktop publishing’s beginnings allowed anyone that could afford a MAC to think they were a designer - and all manner of ugly crap was produced until the reality of bad taste caused the pendulum to swing back to trained designers using the same tools. It will be the same with GAI and designers who embrace the technology will be way ahead.

That said, I am starting to use it to more quickly iterate early in the process. While the output is extraordinary it’s still just pixels.


Appreciate the perspective and I didn’t realize the Loewy part.

I have been struggling with this one. I purposely didn’t comment right away in order to avoid the typical, “resist the machines!” rant. Its certainly worth recognizing the benefits of tools like viscom, (this is the only one so far that genuinely peaked my interest since it can really just be used to reduce steps in the process, not add more). As much as I’d like to become the, “kids these days!” guy, its definitely true that viscom will make product design better. On the other hand, I think its absolutely vital that students still learn the old school skillset. In school the first 2 years were pencil, pastel, and clay. The last two years were so called, “new tools” like photoshop and cad. I think this is how schools should attack this. Keep the first two years for learning “the roots” of design. Historically yes, but also the actual skillsets. Why? Because we are SO SO SO influenced by our tools. You can see it in car design. We know exactly when cad became integrated into the design process because cars became super squared off. We know exactly when alias became integrated because things got all bubbly. We let our tools influence us, but the more we understand the old skillsets, the better we can resist against that. Now, the controversial part: If we are to go down this road, EMPLOYERS WILL BE FORCED TO DO SKETCH TESTS, they just will. Otherwise you are opening the door to hiring individuals with no control over the shape, no control over what comes out. Innovation does not come from a machine programmed to resemble a database full of preexisting things. Going forward, I believe this tool, (more than all of those in the past) will be one in which it becomes extremely important for us to avoid becoming dependent upon. Otherwise, why design at all?


This is now making the rounds on the interwebs.
Midjourney image to Runaway Motion Brush video generation is leading to full fledged motion picture animation of full length features…soon.

Ummm…this has become a standardized default since the late 1990’s. I did my first sketch test for an ID gig in Singapore, 1997. Electronics and sporting goods design.

You have not been keeping up with technology and education with statements like this.

Hand sketching is here to stay- but I ran some goofy prompts on Bing just in case. It certainly captures an ‘industrial design sketch’ style- but there’s not much substance.

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Well done. Just as little substance as half the stuff I see on IG these days.

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I have heard it said “AI wont take your job, someone who knows AI will.”

I can see AI currently being super useful for 3 things in ID. Concept generation based on existing norms, putting rendered models in context, and for writing, which I think designers generally suck at. It makes parts of the design process quicker which is great, and if you’re mainly in the visualisation side of ID you should get on it ASAP, but it’s not a problem solver so I don’t think anyone in ID has anything to be fearful of.

Okay maybe one fear would be the boss coming into a meeting with an image his 12 year old daughter did and telling you to scrap everything and make it more like that.

Just like anyone who has microsoft word is now an author