Industrial design in a few words?

I know this has probably already been discussed, but I would like to know how you would explain in the fewest words possible: What is industrial design?

I ask this because I fail at short explanations, although I try to make sure people get every aspect of whatever I’m explaining.

So let’s say you come across some guy or girl you knew a long time ago and he/she asks you: What do you do in life?[…]What is industrial design?
What would you say?

Here is my failed attempt: 欧冠新赛季万博app_官网

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The post looks like it turned into a joke but yes theres interesting ideas