John, if you look a bit into the discussions on these boards, you will find that design competitions are looked at a bit skeptically by professional designers.
We designers make our livings from doing designs for companies that pay us to do them. You can see the inherent conflict with your stated goals and approach. Your belief is that your competition dynamic will alter the business. Is your plan to grow the design business or to make crowd sourced design cheaper for companies?
I am tempted to call, for now, please discuss the ideas here. btw, http://www.theconceptloft.com is not working.
From this discussion, this is what I want you to build with regards to design competitons that will interest both pros and student designers:
Here is the service I want. One that turns the tables.
Your company runs a design competition generating service to companies. Like an inverted kickstarter. Multiple companies kick in money to make it interesting. Now the companies are going head to head and distributing the designs, not just the designers. It feels more even to the designers. You use the various levels of experience and profiles to sell to your clients, the various companies. Your presentation reads like this: “at level x, we have 2500 years of designers experience available, with an average of 12 years experience”, or, “at level x/10, we have 27,000 years of experience available with an average of 2 years of experience”, you sell the pool of potential participants.
When the target is reached, you email me and notify me, and everyone else that meets the criteria.
When you need a 5,000 dollar design you get those willing to put in the effort.
When you raise 25,000 dollars for a competition, you get a more interesting playing field.
When you get a new record 500,000 Euro design competition based on your huge success in social promotion of your design competition generating service, you have my undivided attention.
And to make money, you get to keep 5%.