Hyundai debuted this concept called the Boulder. Interestingly it is traditional body on frame design like an American pickup or SUV and supposedly previews a body on frame design Hyundai will be building in the US, likely both as a pickup and an SUV, and will be multi fuel (likely a hybrid version and an EV version)
This is very much not my thing at all, but interesting from a strategy standpoint to further build their American market portfolio.
